
WHAT'S IN A NAME?
What’s In A Name? is both a celebration of graffiti’s artistic value and a critical commentary on its complex role in modern society, offering a compelling narrative for enthusiasts, artists, and cultural observers alike. 250 full colour pages of both historical case studies and style evolution.
What’s In A Name?
What’s In A Name? is an insightful exploration of graffiti’s journey from ancient markings to a global cultural phenomenon. Rooted in the vibrant history of urban life, the book delves into graffiti’s transformation from simple territorial tags to intricate works of art shaped by the Hip Hop movement of the 1970s. It examines the dual nature of graffiti—as an unpermitted act of rebellion and a celebrated artistic expression—highlighting the societal conditions, technological innovations, and cultural forces that fuelled its evolution.
Through rich historical accounts, the publication showcases how graffiti has transcended its reputation as vandalism to become a vital medium of identity, social commentary, and creativity. It also addresses the ongoing tension between its criminalization and artistic legitimization, advocating for frameworks that promote graffiti as a positive force in education, community development, and urban aesthetics.
What’s In A Name? is both a celebration of graffiti’s artistic value and a critical commentary on its complex role in modern society, offering a compelling narrative for enthusiasts, artists, and cultural observers alike.
First Edition, 250 Page art book. Words and images by All Weather Artist, Rik “ALTO” Ashdown.
£30.00
What’s In A Name? is both a celebration of graffiti’s artistic value and a critical commentary on its complex role in modern society, offering a compelling narrative for enthusiasts, artists, and cultural observers alike. 250 full colour pages of both historical case studies and style evolution.
What’s In A Name?Â
Education Pack
The “What’s In A Name?” education pack can be used to start your journey into the basics of graffiti lettering and street illustration at home, in the classroom or in a workshop setting. It contains exercises and resources to learn formal and informal lettering design, typography and illustration.Â
ALL WEATHER ARTIST
Based in Manchester, UK – All Weather Artist, Alto, transcends the physical boundaries of graffiti on walls and canvas and ventures into multi-disciplinary, digital graffiti art, lettering design and illustration which lends the same energy to vectorised or pixel based work on-screen or in print as you would find on a wall.
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FACES IN THE CROWD
Illustrations of the greatest or all time. Featuring heroes of sport, arts and civil rights who changed the world.

WEAPONS OF MASS CREATION
Based in Manchester, UK – All Weather Artist, Alto, transcends the physical boundaries of graffiti on walls and canvas and ventures into multi-disciplinary, digital graffiti art, lettering design and illustration which lends the same energy to vectorised or pixel based work on-screen or in print as you would find on a wall.
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Flexing vectors with graffiti styles and digital design by All Weather Artist, ALTO.
Design by day, destroy by night. During daylight, I work under-cover in the media delivering all manner of design services from wrapping buses, to 3D billboards, packaging design, animation and social media on large advertising campaigns. If you are looking for commercial design combined with a authentic graffiti aesthetic, look no further.
